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Integrity: The Foundation of a Whippet Clothing Business

Integrity is a fundamental moral value that encompasses honesty, authenticity and adherence to principles. Read on to discover how we've built a brand with integrity at it's heart.

Understanding Integrity

Integrity is a fundamental moral value that encompasses honesty, authenticity and adherence to principles. It’s the quality of being true to oneself and others, consistently acting in alignment with one's values and ethical standards. Integrity goes beyond mere compliance; it reflects an individual's commitment to doing the right thing, even when no one is watching. In a broader sense, integrity is the cornerstone of trustworthiness and is essential for building and maintaining healthy relationships, both personally and professionally.

Today, let's talk about the importance of integrity in the world of business. Integrity has always been a core value for me, it shapes the way I interact with suppliers, customers, and most importantly, the designs I create.

When I first ventured into the world of making clothes for whippets and started Redhound, I had my fair share of doubts. I was in my late 40’s and knew that it meant committing to long hours, working weekends, building from scratch, in an online world that was unfamiliar to me, knowing that it could take up to seven years to truly flourish. Financially, it would be a strain. But I had a vision – to bridge the gap in the market by providing practical, well fitted, breed specific, stylish dog attire.

Since 2010, Redhound has gone through multiple website iterations, dressed 1000's of whippets and attended numerous retail and trade shows. Through these experiences, I've learned what our customers truly need. Focusing on stylish whippet wear was a natural decision that allowed me to give my undivided attention to one specific breed. I draw inspiration from the whippets around me and having daily conversations with fellow whippet owners. Instead of constantly looking at what other companies are doing, I choose to stay focused on my unique designs and creations. With my skill set and that of those around me, I’ve never had to imitate others. Our creations are very much inspired by the dogs who wear them.

Redhound for Dogs offer Whippet Clothing, Whippet Coats and Whippet Raincoats

Lack of Integrity in Design

Unfortunately, there are instances where some makers fail to respect the integrity of others' designs. This lack of integrity can manifest in various ways, such as copying designs without giving proper credit or plagiarising someone else's work. This not only demonstrates a disregard for intellectual property rights but also undermines the creative process and the value of original ideas. Additionally, by neglecting integrity in design, these makers contribute to a culture of dishonesty and deception, ultimately harming the entire creative community. It can be imitation of a garment, or blatant use of our photographs on websites, passing off our designs as their own.

In today's digital age, with information readily available and the ability to sew and use social media platforms like Facebook, there are individuals who don't hesitate to copy what others are doing. I once made it easy for them by providing sewing patterns, hoping to share the joy of creating dog coats. While most customers used the patterns for their personal enjoyment, a few disregarded copyrights and breached our agreement. They shamelessly sold my designs on Facebook or DIY websites, passing them off as their own ‘design’. It became too time-consuming to combat these copiers, so I had to withdraw the product from our range. It was a tough and sad decision to make.

These people lack integrity. It took me some time to learn not to let their actions upset me. My mantra is to strive for my personal best, what’s best for our customers and refusing to let these experiences dampen my creativity or belief in what I do. These copiers won’t be able to come up with new styles, until someone else ‘inspires’ them.

Redhound for Dogs offer Whippet Clothing, Whippet Coats and Whippet Raincoats

Building an Authentic Brand Through Integrity

Having integrity allows us to create and maintain an authentic brand. When a brand operates with integrity, it demonstrates trustworthiness and reliability to its customers. By staying true to its values and principles, a brand can establish a genuine connection with its audience, fostering loyalty and long-term relationships. Building a brand based on integrity means delivering on promises, prioritising customer satisfaction over short-term gains, and consistently acting in alignment with ethical standards. As an authentic brand built on integrity, we strive to become a beacon of trust in a crowded marketplace.

Running a successful business goes beyond sewing skills; it requires a range of talents. During the early days, I juggled numerous tasks to keep things going, often working late into the evening from home. Fortunately, Redhound now has an incredible team with diverse skills that facilitate growth and the development of new products. They safeguard our good name and reputation.

Many of you already follow us on social media platforms like Facebook, Instagram, and Pinterest. Through these channels, I have the opportunity to share my story, offer glimpses behind the scenes and showcase the passion we put into our work. Authenticity matters, especially to the right customers. In our Facebook group, Redhounders, I regularly go live from the studio, with the sound of our machines in the background, showcasing the work in progress. I take pride in having a genuine story to share and in never stealing anyone's designs or ideas. My inspiration stems from living and working in the countryside and from owning whippets. I don't need to search "whippet coats" on Google for ideas; they come to me from years of experience creating clothing for people and dogs, as well as the feedback from our wonderful customers.

As we celebrate our 13th year, I can confidently say that I'm witnessing the rewards of building loyalty and truly cherishing the work I do. I look forward to continuing to bring new designs of practical and stylish whippet clothes, catering to every stage of their lives, from puppyhood to adulthood and into their senior years. Each design I create has a whippet in mind, always keeping their needs at the forefront without the need to imitate others. When you purchase any Redhound product, you're investing in something original, worthy of the label it carries, and something that you won't find on platforms like eBay or Alibaba. For me, integrity always triumphs.

Redhound for Dogs offer Whippet Clothing, Whippet Coats and Whippet Raincoats

Further Reading

How Should Whippet Clothes Fit - our sizes explained

From Bridalwear to Dogwear

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